The name Royal Asscher issynonymous with the finest diamonds in the world. The company is still owned bythe Asscher family, a renowned international diamond dynasty with anunparalleled 160 year old legacy of diamond innovation, excellence and ethics.



The family’s voracious passion for diamonds has guided them throughout history; from the heyday of theAsscher Diamond Company in 1920’s in Amsterdam, through darker times in the company’s history, to thewonderful day in 1980 when the company was bestowed with the rare privilege of a Royal title from QueenJuliana of Holland.

The signature cut of Royal Asscher, the inimitable, patent protected RoyalAsscher Cut is considered to be one of the most beautiful diamond cuts evercreated. It now features in a series of collections designed by Lita Asscher, sixthgeneration Asscher diamantaire.
The Royal Asscher name guarantees quality, authenticity, excellence andcraftsmanship, thus a Royal Asscher diamond is an heirloom diamond to treasure…as all diamonds should be.


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