The name Royal Asscher is
synonymous with the finest diamonds in the world. The company is still owned by
the Asscher family, a renowned international diamond dynasty with an
unparalleled 160 year old legacy of diamond innovation, excellence and ethics.
The family’s voracious passion for diamonds has guided them throughout history; from the heyday of the
Asscher Diamond Company in 1920’s in Amsterdam, through darker times in the company’s history, to the
wonderful day in 1980 when the company was bestowed with the rare privilege of a Royal title from Queen
Juliana of Holland.
The signature cut of Royal Asscher, the inimitable, patent protected Royal
Asscher Cut is considered to be one of the most beautiful diamond cuts ever
created. It now features in a series of collections designed by Lita Asscher, sixth
generation Asscher diamantaire.
The Royal Asscher name guarantees quality, authenticity, excellence and
craftsmanship, thus a Royal Asscher diamond is an heirloom diamond to treasure…
as all diamonds should be.
