With Apple Watch getting a lot of traction in the smartwatch
market, which includes the urbanite twenties, one would imagine this market segment is set to discard traditional watches for high-tech options. But will they be ready to let go of Hamilton
Broadway Collection? The Hamilton line targets active young men, the same market targeted by the Apple Watch, and the former looks a formidable opponent for the tech giant. Instead of bells and whistles, Hamilton Broadway focuses on what make watches great: precision engineering and stylish elegance. Featuring Swiss automatic movement with an open case back, the Hamilton model is a perfect fit for timeless fashion. It has the usual trappings of classy timepieces, such as, sapphire crystal cover, stainless steel strap, and a 42mm
elegant shape. No technology can replace style.
Hamilton is available at Schwarzschild's at Short Pump Town Center and Carry Town.