It’s the heritage. When someone asks you why you choose a particular luxury timepiece brand, tell him it’s the history of excellence that goes with the signature. That’s what you are really paying the price for, the value of the brand. Any highly skilled watchmaker can make a stylish luxury watch. Precision engineering technologies are readily available to big watch companies to manufacture highly accurate watches. A brand can easily make popular with a big marketing budget and celebrity endorsements. Setting the watch with precious stones and metals make it elegant, stylish and, yes, luxurious. But not all can tell a beginning like inventing the modern chronograph or being the first chronograph in space or being the standard time-keeping device from the early to the present day of commercial aviation. Only a Breitling
can. Wear heritage, not just a timepiece.
Breitling is available at Schwarzschild's at Carry Town.